GWC
FIFA World Cup Winners Trophy FIFA World Cup Winners Trophy
Art Direction User
Interface Branding
Strategy Print Design
3D Render
Site of the Day
Honorable Mention
GWC had the honour of hosting the FIFA World Cup™ Winners Trophy as the Official Logistics Provider. They wanted to mark the special day with an exclusive event for employees, their families, and GWC customers. The ask was to produce an event along with marketing it on social media platforms abiding by the official FIFA Brand Guidelines.
Execution
etc. planned and delivered a memorable event that enabled GWC to make a mark with this once-in-a-lifetime opportunity of hosting the FIFA World Cup™ Winners Trophy and engaging with on-ground fans. Fans were given the opportunity to get up-close and click pictures with the World Cup Trophy along with engaging at an on-site setup of a Robokeeper at GWC’s Regional Logistics Hub at Ras Bufontas Free Zone and Logistics Village Qatar facilities.
The communication strategy for the event was defined using FIFA guidelines for color schemes, presentation, imagery & videography, and brand positioning. The guidelines helped in creating a cohesive and engaging experience for the fans and attendees at the event.
Results
The GWC Trophy Tour event was a huge success, thanks to the meticulous planning and execution by etc. Over 1500 fans took a photograph alongside the coveted FIFA World Cup™ Winners Trophy. The event not only helped GWC to celebrate the One Year to Go milestone but also enabled them to engage with their fans and customers in a memorable way.memorable and successful event that helped GWC to build brand awareness and connect with their audience on a deeper level.
