GWC FORUM
Getting You in the Game Getting You in the Game
Art Direction User
Interface Branding
Strategy Print Design
3D Render
Site of the Day
Honorable Mention
As the official logistics provider for FIFA World Cup, GWC wanted to create a knowledge sharing platform comprised of experts helping to bring Qatar2022 to life.
Etc. helped GWC to design and deliver the Logistics Forum, driving awareness and registrations both online and offline and drive. With thorough strategy and planning right from selecting the venue to inviting the speakers, it was a collaborative effort between etc. and the GWC team.
Execution
Fanqaar featured 20+ artists flown down from India who displayed 63 pieces of art, which brought different expressions of art forms on one unified stage appreciated for its surrealism, expressionism, and cubism. A thorough event planning and first-hand coordination with the governmental authorities and artists were undertaken by etc.
Etc. developed everything right from the event collaterals, invites to dignitaries, on-site branding, digital & social content, promo ads, and outdoor comms in order to increase the footfall for the exhibit. The event was a success and received positive feedback from the visitors, artists, and dignitaries.
Results
GWC successfully presented the first-of-its-kind hybrid forum in the logistics segment. The forum enabled GWC to highlight the critical role of logistics in mega-events like the FIFA World Cup. The 2021 Forum paved the way for including an Annual Forum in GWC’s Event Calendar.
