MASSOUN REBRANDING
Project Brief
Massoun Insurance began life as a dedicated insurance provider for customers of Commercial Bank of Qatar. Since then it has grown into a standalone reseller of both QIC and QLM Life and Medical products; serving corporates and retail customers across the nation.
As part of its future growth plans, Massoun wanted to focus more on SMEs and individuals. A brand refresh was required to better communicate the key values to their target audience.
Our Approach
Qatar’s population is young urban and educated. This means both individuals and businesses tend to have the same approach to brand recall and how they engage with advertisements. We benchmarked other brands who we felt were best in class in communicating to this particular audience
The Solution
It’s time to bring it all together. Nothing is more rewarding for me than making great work for clients with meaningful missions. Through a deep understanding of our audience’s makeup and motivations, we design digital experiences that connect with people.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression
Process
Our eCommerce design starts and ends with a best-in-class experience strategy that builds brands and drives transactions.
My job is to build your website so that it is functional and user friendly but at the same time attractive. My aim is to bring across your message and identity in the most creative way. It’s time to bring it all together. Nothing is more rewarding for me than making great work for clients with meaningful missions.
Conclusion
Massoun is personal, positive and professional. It's all about saying Yes to life. We delivered the updated logo and brand assets for all digital and offline touchpoints within 7 weeks.
