Qatar Football Association
Date
2020-2023
Client
QFA
Category
Sports
Etc. Agency's dynamic partnership with the Qatar Football Association (QFA) stands as a compelling case study in our expertise as the agency on record for social media, content concept, and strategy ideation.
As the authoritative body governing football activities in the nation and entrusted with the management of the Qatar National Team, our content strategy has been instrumental in weaving the official branding seamlessly into the creative narrative. We've masterfully crafted campaigns around pivotal events, matches, and the build-up to key milestones, ensuring that the QFA's digital presence mirrors its esteemed status.
Our multifaceted engagement with the QFA encompasses a wide array of services, including but not limited to social media management, multi-format and multi-platform publishing, sports photography and behind-the-scenes content creation, videography, live streaming on social platforms, real-time coverage, publishing, and updates, strategic planning for key events, robust reporting and analytics, and live social performance dashboards.
The tangible results of this collaboration are reflected in the consistent improvement of the QFA's social media performance across all platforms, benchmarking against industry standards. Etc. Agency is honoured to have played an integral role in elevating the digital presence of the QFA, enhancing its connection with football enthusiasts and stakeholders on a global scale.